Our mission
We help ambitious leaders execute their vision by combining clear analysis, practical strategy, and hands‑on execution support. Every engagement is designed to leave your business stronger, simpler, and ready to scale.
About AmirashX
Our founder
Kaushal Parikh bridges the gap between Fortune 500 discipline and the high-velocity execution of a D2C founder. With over 8 years of corporate experience and hands-on entrepreneurial success, he understands the gap between a strategy deck and the P&L statement.
The Track Record:
• Corporate Scale: Managed a ₹350+ Cr portfolio and led B2B2C transformations within the Global Technology sector.
• Global Standards: Managed and scaled a diverse portfolio of brands—including market leaders in Imaging and Digital Peripherals—to drive category dominance and operational efficiency.
• Entrepreneurial Execution: Scaled a North American D2C venture from 0 to 50,000+ orders, achieving $0.5M in revenue through lean, repeatable systems.
Experience Footprint
Leadership roles and strategic brand management for:
Ingram Micro | American Express | HP | Canon | Logitech | Targus
Our story
AmirashX began with a simple observation: most ambitious companies do not struggle with ideas; they struggle with focus, implementation, and staying profitable while they grow. After building and scaling his own venture and leading complex operations, Kaushal started helping other founders informally. The demand for practical, execution‑driven guidance quickly turned that support into a dedicated consulting practice.
Today, AmirashX works with entrepreneurs, D2C brands, distributors, and established companies that want a partner who understands real business constraints—cash, people, time—and can help them move from “we should” to “this is done”. Our work is built around one promise: we will help you execute your vision with clarity and discipline.
At AmirashX, we believe that a clear strategy only matters when it is executed well. We exist to help founders and leadership teams turn their ideas into focused action, resilient operations, and profitable growth.
Who are we
Strategic Advisor
Your primary partner on every engagement-responsible for understanding your context, shaping strategy, and leading execution alongside your team.
Operators and Specialists
A network of operators with experience in D2C, marketplaces, distribution, pricing, and operations, brought in selectively when a project needs deep domain support.
Implementation Partners
Where required, we collaborate with trusted marketing, technology, or analytics partners so your strategy is not limited by in‑house capability.
Client teams
We work closely with your leadership and operating teams, building internal capability so you continue to execute confidently long after the engagement ends.
Why choose us?
Execution First
We stay involved through implementation, so your plans turn into real projects, not abandoned slide decks.
We focus on a few things and do them exceptionally well: clear thinking, practical strategy, and disciplined execution.
Operator Mindset
Advice comes from someone who has built and run businesses, not only analysed them from a distance.
Tailored, not Templated
Every engagement is designed around your stage, constraints, and goals—never copy‑paste playbooks.
High Standards
We take your ambition seriously and only commit to work where we believe we can create meaningful, measurable impact.
